Amplitude

Amplitude is an advanced product analytics platform that helps you understand how your users interact with your digital products. It turns behavioral data into clear insights so companies can improve features, increase retention, and make smarter product decisions.

Amplitude is the leading AI analytics platform that empowers you to deeply understand your users and turn those insights into action — faster than ever. Trusted by over 4,700 customers including Atlassian, Burger King, NBCUniversal, Square, and Under Armour, Amplitude gives product, data, and marketing teams everything they need to build better digital experiences from a single platform.

In 2026, Amplitude has gone all-in on agentic AI. Its new suite of AI Agents works around the clock to monitor your product, surface what's working and what isn't, and recommend exactly what to do next — all in real time. The Global Agent lets anyone on your team ask complex questions in plain language and get instant answers, while four specialized agents handle the work that used to bog teams down: the Dashboard Monitoring Agent detects meaningful metric shifts and sends insights via Slack or email; the Session Replay Agent continuously reviews user sessions to spot hidden friction and quantify revenue impact; the Web Experimentation Agent designs, launches, and analyzes A/B tests end-to-end; and the AI Feedback Agent turns unstructured survey and support ticket data into actionable themes mapped to real user behavior.

Key features

• Funnel analysis — The funnel analysis feature helps you understand how users progress through key product journeys. By identifying where your users drop off during onboarding or conversion flows, you can optimize experiences and increase successful completions.
• Behavioral analytics — Amplitude captures detailed product usage data and transforms it into clear insights. You can understand how users navigate through apps, identify patterns in engagement, and uncover opportunities to improve product adoption and retention.
• Session replay analysis — Session replay tools allow you to watch anonymized recordings of real user sessions. This makes it easier to identify usability issues, confusing workflows, and friction points that may negatively affect conversions or engagement.