Mailchimp

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Email is one of the most used and most efficient marketing channels. It is an effective way to reach your audience and convert your prospects into customers. However, for your email campaign to be successful, you must also have the right tools. Indeed, optimizing open rates, click-through rates and conversion rates is a complex thing without a dedicated platform.

This is where Mailchimp, the #1 email marketing and automations brand*, helps millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. With data-backed recommendations at the heart of your marketing, you can find and engage customers across multiple channels with the power of AI. (*Based on competitor brands' publicly available data on worldwide numbers of customers in 2021/2022.)

In addition, you will always get practical advice on how to improve your content, your target audience, and also your automation. To do this, Mailchimp analyzes the data from the billions of emails that the platform sends out worldwide.

By using the Mailchimp solution, you can:

• Customer Journey Builder automations generated up to ~3x more orders for Standard Plan users with connected stores than bulk emails ;
• Marketers on the Standard and Premium plan see up to 88% more revenue from their connected stores when they use Customer Lifetime Value and Likelihood to Purchase Segments with their emails.

Key features

• Advanced reporting and analytics — Mailchimp provides detailed reporting and analytics to track the performance of your email campaigns. You can measure metrics like open rates, click-through rates, conversion rates, and revenue generated from email marketing efforts.
• Segment your customers finely — Based on their behavior or interest, target customers with the right email. Predictive segmentation even offers the possibility to detect customers who are most likely to buy again or spend more over time.
• Continuously optimize your strategy — To continuously improve your email marketing approach, you can rely on the Content Optimizer. Based on the best performing campaigns deployed via Mailchimp, the tool provides valuable tips to increase your effectiveness.