Encharge

Encharge allows you to combine email marketing with behavioral analysis in a simple way. You can automatically send emails based on your customer’s actions on your website. This way you can quickly improve the relevance of your marketing strategy.

First of all, Encharge enables you to stimulate customer engagement by sending targeted emails based on actions. You become more responsive and your actions are adapted to the needs and habits of your users.

In addition, your emails can be personalized according to the user, your preferences and your brand identity. The mail editor is ideal for designing customized mails with a simple drag and drop. You don’t need any HTML skills to do this.

You can then deploy lifecycle campaigns based on user behavior. The easy-to-use visual flow generator allows you to kick users out of a flow as soon as they reach a specific goal or action that you set up in advance.

Encharge is also perfect for segmenting your audience and improving marketing performance. Indeed, it offers you the possibility to import user data in real time via your website, your application or your marketing stack.

Beyond emails, Encharge also allows you to automate your entire marketing process via automated workflows. You save time and improve team productivity. Automation makes it easier to convert, integrate and retain customers.

In addition, to refine your customer journey, the software allows you to visualize the behavior of each user. This makes it easy to determine what actions they have taken on your website or application, in real time.

Simplify your marketing and increase its relevance

Key features

• Create custom flows — With Encharge's ergonomic flow generator, you can easily create custom flows for your email communications and customer journey, using triggers, filters, and actions. Simply drag and drop to build each stage.
• Behavioral insights — Analyze your customers' behavior on your website with Encharge's JavaScript code snippet. This tool tracks user actions, such as the number of visits to specific pages, to give you a better understanding of your audience's needs.
• Send transactional emails — In a few seconds, using the transactional email API, send your customers personalized and aesthetically pleasing transactional emails when resetting a password, making a payment or performing a single sign-on from your application.